Navigating Uncertainty: Why Digital Strategy Must Stay a Priority

Nonprofits face unique challenges—advocacy groups must cut through the noise, direct service organizations need to reassure communities, and funders must align support effectively. Investing in digital strategy helps build resilience, sustain engagement, and expand reach, ensuring long-term impact even in uncertain times. 

Tech Impact Chief Digital Officer Marcus Iannozzi details why digital strategy matters and how to strengthen your approach in our latest blog post. Read the full blog post or catch the takeaways here! 

The Case for Prioritizing Digital Strategy  

1. Stay Secure Against Growing Threats. A turbulent environment often brings an increase in cybersecurity risks, misinformation, and hacking attempts
2. Digital Tools Can Sustain and Grow Fundraising. When federal grants and other sources of revenue suddenly run dry, these constraints impact the entire sector. As a result, fundraising becomes more competitive and challenging, particularly if an organization relies heavily on grants and less on individual giving.  
3. Engagement and Advocacy Require Digital Channels. With political uncertainty, nonprofits must communicate effectively to educate, mobilize, and advocate for their causes.
4. Stakeholder Needs Are Changing. Supporters, donors, and community members expect seamless digital experiences.
5. Digital Tools Provide Data to Help You Adapt. The way people consume information and interact with causes is evolving.

Five Quick Wins

1. Audit and Secure Digital Assets. Review your website’s security, enable multi-factor authentication, and train staff on cybersecurity best practices.  
2. Optimize Your Donation Process. Ensure online donation pages are secure, mobile-friendly, conform to accessibility standards, are easy to navigate, and offer multiple payment options.
3. Leverage Email and Social Media More Strategically for Engagement. Segment your email lists, maintain a content calendar, and use automation tools to deliver timely, impactful messages that keep stakeholders engaged during uncertain times.
4. Examine Your Content and Content Strategy. When federal funding is potentially on the line, you may need to make a decision about what you prioritize:  standing your ground or modifying your message.
5. Analyze and Adapt with Data Insights and Social Listening. The landscape is shifting rapidly, and real-time metrics will help you adapt to know what your stakeholders need or expect from you.
    

Help is on the Way!

To help nonprofits level up—no matter where they are in their use of digital tools, we've developed a month-long series of free webinars, coffee talks, and content so you can get started.  

Webinar Series

What is a Digital Strategy?  ...And Why You Really Need One Now 
Coffee Talk:  March 5, 2025, 1:00 – 1:30 pm EST 
"Digital strategy" is a popular buzzword, but what does it really mean for nonprofits—especially in an uncertain landscape? This webinar breaks it down in practical terms, showing how a strong digital strategy helps organizations stay visible, protect their digital presence, and connect with the right people. Learn how to align digital tools with your mission, amplify your message, and drive engagement and fundraising in an increasingly competitive space. Whether you're new to digital strategy or looking to refine your approach, this session will provide clarity and actionable insights to help your nonprofit stay ahead.

Do I Really Need to Redesign My Website? 
Webinar:  March 12, 2025, 1:00 – 2:00 pm EST 
The answer isn't always, "yes."  In a rapidly changing political landscape and digital space, your nonprofit’s website isn’t just a digital storefront—it’s a critical tool for visibility, engagement, and fundraising. Given the changes happening all around us, you likely need to revisit your site and whether it's working for you.  But does it need a full redesign, or would strategic updates be enough? This webinar will help you assess what’s working, what’s not, and what changes will have the most impact. Led by our Chief Digital Officer, this session will guide you in evaluating your website’s performance, securing your digital presence, and making informed decisions that support your mission and keep you competitive.

The Integration Equation: The Importance of Data Automation Across CRM and CMS 
Webinar:  March 19, 2025, 1:00 – 2:00 pm EST 
In today’s competitive and challenging environment, nonprofits need to maximize every digital tool at their disposal. Integrating your CRM and CMS can streamline data collection, automate processes, and create highly personalized experiences that drive engagement and support fundraising. This webinar will explore how syncing these systems allows you to track users, transactions, and interactions more effectively — turning data into actionable insights. Learn the benefits of automation, the range of integration options available, practical steps for implementation, and when to bring in a developer to help.

How To Find Your Audiences on Social Media When Social Media Keeps Changing 
Webinar:  March 26, 2025, 1:00 – 2:00 pm EST 
The social media landscape is always evolving. Mainstream platforms are shifting priorities, and other platforms are emerging and gaining popularity quickly. Nonprofit organizations must reflect and rethink how they connect with their online communities. We’ll cover: How to identify and reach the right audiences; strategies for making the most of mainstream social media platforms—while navigating today’s evolving digital climate; and emerging platforms and trends nonprofits should keep an eye on. This session is designed for nonprofit professionals who want to strengthen their digital presence while staying adaptable in a rapidly changing environment. Whether you're refining your strategy or starting fresh, you’ll walk away with actionable insights to help your organization grow online.