Meet the Digital Impact Greenhouse, Message Agency’s Digital Strategy Bootcamp for Nonprofits
Coverage about our first cohort for the Digital Impact Greenhouse and plans for the program on Technical.ly Philly.
"Call it a digital strategy bootcamp: Digital services firm Message Agency recently launched a professional development program for its nonprofit clients that need a boost of technical know-how.
The agency, a South Street-headquartered B Corp, has always focused on working with nonprofits, which often operate with tight resources. That means they don’t always have the bandwidth to hire out digital strategists. There’s also a gap around how digital skills could be used within their organizations, founder Marcus Iannozzi said.
For several years, Message Agency had been building a set of lessons around what they now call DIG, or the Digital Impact Greenhouse. The capacity-building program for nonprofits and their staff aims to teach them how to develop a digital strategy for use on a real campaign. Participants might apply digital skills to fundraising, boosting brand awareness or putting out a call for volunteers, among other objectives."